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THINGS FOR MAC REVIEWS PROFESSIONAL
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If not for its camera (which is substantially inferior to the iPhone 13's camera), the SE could arguably be the best iPhone for most users. Apple's cheapest smartphone was last updated in 2020, at which time it adopted an iPhone 8-like design but included more modern internals than that 2017 handset. It's often focused on flagship Mac or iPad models that are too big to wait until spring but might also distract from the iPhone fanfare if they debuted at the prior month's event.įurther Reading iPhone SE review: Though it be but little, it is fierceBy far the most widely reported rumor, from the most sources and with the most detail, is the introduction of a new iPhone SE. October: There's sometimes a wild-card event in October.Sometimes September is devoted to just those devices, but sometimes it's used for more products, like mainstream Macs or iPads. Apple always announces new flagship iPhone and Apple Watch models in September. September: This is the most predictable event and usually the most significant of the year for consumers interested in new products.Every once in a while, a wild card gets thrown into this event, too.

THINGS FOR MAC REVIEWS PROFESSIONAL

Sometimes this is when Apple introduces hardware that is closely tied to new APIs that come as part of those operating system updates, and it's also when Apple occasionally debuts specialized hardware that is aimed at professional audiences.

June: Apple holds its developer conference at this time, and this is when we learn about major new operating system releases."Second-tier devices" can mean lower-end or non-flagship products, like the relatively affordable iPhone SE or the non-Pro Macs-or it can mean the iPad. In other words, it's usually the B event.

THINGS FOR MAC REVIEWS TV

March or April: Apple typically introduces its second-tier devices during this event, and it also sometimes focuses on services like TV or Fitness here.

These are the events we've typically seen recently: (Though Apple could always surprise us by shaking up its cadence.) So from that, we can probably work out some basic expectations about this specific event. First up, Apple has often held four events, each around the same time of year, and each has usually had a different focus. The big pictureīefore we get into individual products, let's consider some bigger-picture expectations for this season's event. Here's a quick roundup of what we expect or what the wider Internet conversation around Apple is buzzing about, ranked in categories from what we deem to be most likely to least likely. Not all of these things are slam dunks, but you can just about bet that at least one or two of those will be seen next week. Further Reading “Peek performance”: Apple’s next hardware event happens on March 8The company is still only partway through its Apple Silicon transition, the iPhone SE is due for a revamp, rumors are swirling about mixed reality headsets, and one of the iPad models is getting long in the tooth.